发明名称 |
METHODS AND APPARATUS TO IMPROVE MARKET LAUNCH PERFORMANCE |
摘要 |
Methods and apparatus to improve market launch performance are disclosed. An example method includes receiving a pre-launch market concept and assessing the concept with a hierarchical framework. Assessing the hierarchical framework further includes identifying a framework dimension, identifying a framework construct associated with the framework dimension, and identifying at least one evaluative factor associated with the framework construct.
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申请公布号 |
WO2008147587(A3) |
申请公布日期 |
2009.02.05 |
申请号 |
WO2008US57106 |
申请日期 |
2008.03.14 |
申请人 |
THE NIELSEN COMPANY (US), INC. |
发明人 |
ADRIEN, CHRISTOPHER;STAGAMAN, JOSEPH;WILLKE, JOSEPH |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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