| 摘要 |
An advertisement providing apparatus for online live broadcasting is provided to enable a user to contact an advertiser's website through a target advertisement, thereby maximizing an advertising effect. An advertisement providing apparatus for online live broadcasting comprises the following units. A client(100) transmits a request signal of live broadcasting data to a media server(120) through a communication network(110) and receives the online live broadcasting data from the media server. The media server receives a request signal of providing live broadcasting data selected by a user and encodes live broadcasting data received from a live broadcasting data transmitting apparatus(130) in order to transmit the live broadcasting data to the client through the communication network. |
