摘要 |
An electronic voucher system (10) comprises: a voucher facilitator (12); at least one merchant (14); and at least one customer (18). Each merchant communicates details of themselves and at least one voucher to the voucher facilitator. The voucher facilitator allocates a unique identifier to the merchant and stores details of the at least one voucher and the merchant's allocated unique identifier in a voucher database and prepares an advertisement for publication on or in a media. The advertisement includes a destination address and details of each merchant offering at least one voucher, including their unique identifier. When a customer sends a first communication message to the destination address and the voucher facilitator is operable to determine a unique identifier included in, or associated with, the first communication message, the voucher facilitator searches the voucher database for a voucher having a corresponding unique identifier and, when found, sends a second communication message including the voucher to the customer.
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