| 摘要 |
Embodiments of the present invention address deficiencies of the art in respect to search engine ad placement and provide a method, system and computer program product for adaptive ad placement responsive to search terms. In one embodiment of the invention, a method for adaptive ad selection can be provided. The method can include placing both an ad and a search component within a page, auto-completing a search fragment for the search component with a keyword list, matching the keyword list to a new ad, and inserting the new ad into the page. In this regard, placing the ad within the page can include placing a default ad for the page within the page to be replaced by the new ad responsive to the auto-completion of the search component.
|
