Provided is an oral pouch product (100) having a coated seam (106), having a porous pouch wrapper (102); an inner filling material (114) enclosed within first and second opposed layers (104, 116) of the porous pouch wrapper (102); at least one seam (106) holding a portion of said first and second opposed layers (104, 116) of said porous pouch wrapper (102) together; and a first coating (112) comprising a releasable ingredient applied to an outer surface of said seam (106). Also provided is a method for making the oral pouch product (100).
