| 摘要 |
A web based system and method for determining relevance of marketing group association by calculating the relevance factors of depth and weight of interest in a subscriber group is described. An emarketing management system typically includes a subscriber database, email marketing creation module, and a data management module. Collectively, the system allows marketers to group or segment subscribers according to marketing groups that are most relevant to the subscriber. By grouping or segmenting, marketers can design the most relevant content in subsequent email campaigns or distribution events, or to gain insight into subscriber behavior. The emarketing system may further integrate with external applications, such as a web analytic system or the emarketers own database, to gather, report and analyze data to refine relevance factors. A method for operating this system is also described.
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