| 摘要 |
A method and system that uses electronic message delivery combined with data collection techniques and data-mining methods to determine and enhance the effectiveness of a given communication and to optimize the target audience o f the given communication. One embodiment of the system utilized in practicing the method also includes a means for collecting real-time, synchronized surv ey audience response data with respect to the videos presented and a data-minin g tool for analyzing the data collected and the streaming videos presented. On e embodiment of the system includes an audience manager (12), and invitation manager (14), and order manager (16), and a message manager (18). In one embodiment, the message manager (18) includes a testing process (20), a scoring process (22), a ranking process (24), and a response analysis proces s (26).
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