| 摘要 |
A system and method of delivering and accessing information including advertisements targeted to a user that assures the privacy protection of the user, allows the user to access the advertisements without interrupting the flow of desired information content, monitors the user's interaction with the advertisements to provide advertisers with performance-based feedback relating to their advertising services, and enables the user to control the degree to which payment for the delivered information is user or advertiser-supported. The system includes at least one computerized user device and at least one ad matching entity communicably coupled to at least one network. The computerized user device creates a user profile based upon data obtained by the device from observing various user actions, including the consumption/abandonment of content programs or advertisements, the visiting of web pages, the use of web search terms, etc. At a time or under conditions chosen by the user, the user profile data is securely transmitted from the computerized user device to the ad matching entity, which is a trusted third party. The ad matching entity temporarily stores the user profile data, matches at least one advertisement with the stored data, and transmits the advertisement targeted to the user to the computerized user device. The ad matching entity then permanently deletes all records and copies of the user profile from its data storage. At a later time chosen by the user, the user can consume the advertisement in an out-of-line fashion independently of the consumption of any desired information content.
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