OUTPUT APPARATUS AND OUTPUT METHOD

摘要

PROBLEM TO BE SOLVED: To provide an output apparatus in which convenience is improved, for outputting a program meeting user's preference.

SOLUTION: The output apparatus includes: a receiving means 11 for receiving a program to be provided; a holding means 15 for holding advertisement information to which attribute information is added; a storage means 12 for storing selection information indicative of user's preference; a selection means 12 for selecting advertisement information to be presented to a user from among advertisement information held in the holding means 15 on the basis of the selection information stored in the storage means 12 and the attribute information added to the advertisement information held in the holding means 15; and an output means 16 which outputs the program received by the receiving means 11 and outputs the advertisement information selected by the selection means 12 within a predetermined advertising time period within the program.

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