发明名称 METHODS AND APPARATUS TO FACILITATE SALES ESTIMATES
摘要 Methods and apparatus to facilitate sales estimates are disclosed. An example method includes compiling, in a market intelligence database, point of sale (POS) data collected at stores using a first data collection system, compiling, in a market intelligence database, consumer purchase data collected from panelists using a second data collection system, compiling, in a market intelligence database, geographically informed demographic data collected with a third data collection system, and compiling, in a market intelligence database, store characteristic data collected with a fourth data system in a market. The example method also includes organizing at least a subset of the POS data, the consumer purchase data, the geographically informed demographic data, or the store characteristic data into a first multi-dimensional volume of cells. Additionally, each cell corresponds to at least one store associated with at least one channel and the cells are arranged in the first volume based on their relative similarities with respect to a first characteristic of interest.
申请公布号 US2008262900(A1) 申请公布日期 2008.10.23
申请号 US20080049030 申请日期 2008.03.14
申请人 DUFFY MICHAEL DAY;BRONNENBERG BART;BOCK ROBERT 发明人 DUFFY MICHAEL DAY;BRONNENBERG BART;BOCK ROBERT
分类号 G06Q10/00 主分类号 G06Q10/00
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