发明名称 Method and system for sending interactive advertising
摘要 The method involves defining an interactive contents of a commercial based on an Internet based platform of a broker (4). The transmission criteria of the commercials are defined in the internet based platform of the broker, where the transmission criteria determines a list of selected network operators (5). The specified interactive commercial is transmitted over a selected network operators. An independent claim is also included for a system for transmitting interactive advertisement in a television channel.
申请公布号 EP1983753(A1) 申请公布日期 2008.10.22
申请号 EP20070106418 申请日期 2007.04.18
申请人 SWISSCOM FIXNET AG 发明人 MARTSCHITSCH, ANDREAS
分类号 H04N7/173 主分类号 H04N7/173
代理机构 代理人
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