SECURED TRANSACTIONAL BANNER

摘要

By providing user interface functionality on a banner served on a webpage hosted by a third party, it is possible to carry out a secure transaction without the user leaving the banner. This is achieved by providing content and transaction middleware which co¬ operates with a served banner to, in the first instance provide a customised advertising banner and then subsequently to provide user interfaces which allow payment and personal details to be retrieved and to provide confirmation of a purchase. The banner may be served over a mobile device and may also be served overlayed onto moving video on the webpage. This provides a much better user experience and also provides better likelihood of converted sales from banner advertising.