SYSTEM AND METHOD FOR RECOMMENDATION OF DIGITAL TELEVISION PROGRAM USING REFLECTION TECHNIQUES OF PROGRAM VEIWING PATTERN

摘要

A system and a method for recommending a digital television program using reflection techniques of a program viewing pattern are provided to calculate the program preference of a user and reflect viewing pattern weight to a program which the user has viewed, thereby improving the program recommendation efficiency of personalized electronic program guide. A viewing history storage unit(102) stores a viewing history. A user model storage unit(111) stores user model information. A user preference updating module(110) calculates and updates a preference value by program property. A viewing pattern weight calculating module(120) applies a viewing pattern weight to each televising program and accumulates the viewing pattern weights of the each televising program. A program preference calculating module(130) extracts a property value by program property from the user model information, applies the accumulated viewing pattern weight of a corresponding program to a value that the extracted property values are integrated, and calculates the program preference of the user. A program recommend module(140) recommends a program to the user in an order that program preference is increased.