发明名称 Targeted advertising system and method
摘要 A targeted advertising system comprising an interface unit ( 110 ) configured to receive broadcast transmissions, a primary broadcast stream ( 101 ) for broadcast programming, a secondary broadcast stream ( 105 ) for targeted advertising content, and a storage device ( 115 ) for storing the targeted advertising content. The method comprises presenting a targeted advertising content to a user including receiving a primary broadcast stream ( 101 ), receiving a secondary broadcast stream ( 105 ), storing a portion of the secondary broadcast stream in a storage device ( 115 ), and presenting a targeted advertising stream to the user, which may be selected based on a user parameter.
申请公布号 US2007113243(A1) 申请公布日期 2007.05.17
申请号 US20050281284 申请日期 2005.11.17
申请人 BREY THOMAS A 发明人 BREY THOMAS A.
分类号 H04N7/173;H04N7/025;H04N7/10;H04N7/16 主分类号 H04N7/173
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