Retailer optimization using market segmentation top quintile process

摘要

A method for determining an optimal number of lottery retailers is disclosed. The optimal number of lottery retailers for a region can be determined based households of the same segmentations purchasing lottery products similarly, and there is a strong correlation between lottery agent density (population/retailers) and per capita lottery sales. The lottery agent density (LAD) necessary to produce high per capita sales can be identified and applied to all markets of that household segmentation.