| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a prize-offered advertising support system that enables an easy application from where a cellular telephone can establish communication in connection with a prize-offered advertisement put in a medium such as a newspaper or magazine. <P>SOLUTION: The prize-offered advertising support system enables an application for a prize offered on a product or service by means of the cellular telephone 20 used to acquire prize information 12 added to an advertisement for the product or service and send it to a predetermined destination. The advertisement has a question 11 set therein and shows the prize information 12 including the question content and destination information. The cellular telephone 20 comprises an imaging means (camera 21) for reading the prize information, a prize application processing means for displaying the question content on a display part 22 to execute processing necessary for the application according to the prize information read by the imaging means, and an application sending means for sending an answer to the question content and personal information prerecorded on the prize application processing means according to the destination information read by the imaging means. <P>COPYRIGHT: (C)2006,JPO&NCIPI |
