| 摘要 |
The present invention extends to methods, systems, and computer program products for performing transactions with a universal transaction card. A computer system in a specified venue submits an accessed card serial number, corresponding to a detected universal transaction card, to a card management system. The universal transaction card is authenticated, and the card management system returns venue specific content back to the computer system. The computer system presents the venue specific content. A user at computer system can then interact with venue specific content to perform venue specific transactions. Accordingly, embodiments of the present invention facilitate the use of a single passive card that can uniquely identify customers, display and access venue specific information, and automatically charge users for products and services.
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