METHODS AND SYSTEMS FOR PRESENTING ONLINE CONTENT ELEMENTS BASED ON INFORMATION KNOWN TO A SERVICE PROVIDER

摘要

Methods and systems for presenting online content elements based on infor mation known to a service provider. One of the methods is a method for prese nting online content at a communication apparatus, the communication apparat us being assigned an identifier. The method comprises: obtaining information that pertains to a profile associated with the identifier and provided by a service provider involved in assigning the identifier to the communication apparatus; determining an online content element to be presented at the comm unication apparatus based on the information; and causing the communication apparatus to present the online content element. Another one of the methods is a method for facilitating determination of online content to be presented at a communication apparatus. Servers for implementing the methods are also provided.