| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement evaluation method capable of classifying advertisements according to a fixed reference, and capable of evaluating the classification, in order to improve a nonefficient aspect of consuming a plenty of expenses and times for an advertisement business concerned to evaluate all the advertisements. <P>SOLUTION: This advertisement evaluation method includes a step for calculating a degree of association between a keyword of the objective advertisement and advertisement detail information, a step for determining the evaluation method, based on whether the calculated degree of association is higher than a prescribed level or not, and a step for determining the objective advertisement is a pre-reflection/post-evaluation object or not in response to order information of the keyword. <P>COPYRIGHT: (C)2009,JPO&INPIT |
