| 摘要 |
A method and system is disclosed for a financial institution to offer one or more financial products or services to a customer. Upon receiving a triggering event, such as a customer transaction, at least one of an internal and external database concerning is queried, and an algorithmic determination of an optimum selection of financial products to be offered to the customer is executed. The initiated financial transaction may be executed simultaneously with the determination of an optimum selection of financial products. The optimum selection of financial products and services may be offered by the financial institution employee who is also processing the customer transaction.
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