| 摘要 |
A method and system for requesting and delivering mobile marketing interactions, controlling access and tracking usage for wireless device applications directly from a wireless device is disclosed. Upon starting an application on a wireless device, the application connects to a server and posts information about the application, the user of the application, device specific data and any cached marketing interactions. This information is processed by the server. Application usage statistics, marketing interactions and any device changes are stored in a database at the server. Real-time processing and business rule checks on the information sent from the wireless device application is performed by the server to determine content access rights by the user as well as current marketing interactions that will be displayed within the application. Content access rights and marketing information is returned to the wireless device application from the server which configures the current user experience of the wireless device application.
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