SYSTEM FOR MANAGING ELECTRONIC ADVERTISEMENTS

摘要

A system (1) for managing electronic advertisements (2) having: a plurality of public inf otelematic workstations (3), which are scattered over the territory and are each distinguished by at least one first characteristic; a central memory (12), designed to store the first characteristics of the public inf otelematic workstations (3) and a series of electronic advertisements (2), each of which is distinguished by at least one second characteristic; a central processing device (13), designed to select for each public inf otelematic workstation (3) a set of electronic advertisements (2), each of which has a second characteristic compatible with the first characteristic of the public inf otelematic workstation (3); and a central communication device (14), which is designed to send to each public inf otelematic workstation (3) the respective set of electronic advertisements (2) selected by the central processing device (13) so that the public inf otelematic workstation (3) can display the electronic advertisements (2) themselves.