| 摘要 |
<p>Embodiments of the invention are concerned with a method and a system for distributing mobile applications, in particular to aspects of receiving, processing and displaying advertisements on mobile terminals.</p><p><Paragraphs id="pa02" num="0002" xmlns:base="http://www.sipo.gov.cn/XMLSchema/base">In one aspect, embodiments provide a mobile terminal for use in displaying advertisement data, the mobile terminal comprising:
a software component arranged to collect preference data relating to the mobile terminal;
transceiving means arranged to receive an executable process and advertisement data via radio communications; and
a store arranged to store said advertisement data;
wherein said mobile terminal is arranged to process said executable process and to display advertisement data in accordance with requests received from said executable process,
wherein the advertisement data have been transmitted from a terminal remote from said mobile terminal in dependence on the preference data collected by the software component.</p><p><Paragraphs id="pa03" num="0003" xmlns:base="http://www.sipo.gov.cn/XMLSchema/base">In at least one embodiment, the executable process is a game and the game is paused for the purposes of displaying these selected data when the game reaches a particular level. In another embodiment the executable process might be a news relaying application configured to retrieve and display news stories.
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