| 摘要 |
The effectiveness of an advertisement may be determined. The advertisement and an incentive may be received at a data server. An online request from a consumer for a product may be received. The product may correspond to the incentive. The advertisement may be presented to a consumer. The advertisement may be presented in connection with the incentive and a first identifier. The first identifier may be generated unique to the presentation of the advertisement. The first identifier may include a bar code. When the incentive is redeemed, data indicative of the incentive being redeemed may be correlated to the first identifier. The incentive may be redeemed at a physical store, at an online store, and the like. First data indicative of the incentive being redeemed may be received. The first data may be correlated with the first identifier. The advertisement may be correlated to the redemption of the incentive.
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