| 摘要 |
In direct response media distribution any suitable cause or NPO purchases one or more blocks of direct response time from a media outlet to present a message. The NPO coordinates with one or more advertisers to purchase (sublet) time within the direct response media time and the purchased time offsets the cost of the direct response media time and possibly some of the production cost for the message. NPOs and advertisers may select partners consistent with their positions or goals.
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