PAY-FOR-PERFORMANCE ADVERTISING

摘要

Pay for performance job advertising with a payment model that charges employer advertisers only when a jobseeker applies for the job. The present invention also discloses a job advertising network, both on a specific companies internet site as well as on other relevant internet sites, that targets job ads to sites that are most likely to result in a qualified applicant based on matching the job ad attributes with the attributes of the site based on site demographics and the historical performance of that site on similar jobs.