SELECTING ADVERTISEMENTS BASED ON CONSUMER TRANSACTIONS

摘要

Systems, methods, and computer program products, are provided for selecting advertisements based on transactions. In one implementation, a computer-implemented method is provided that includes receiving information descriptive of a transaction, the information including an identification of an item from the transaction and identifying from a collection of advertisements one or more first advertisements based on an association identified between the first advertisements and the information. The method includes selecting one or more second advertisements from among the first advertisements and presenting the one or more second advertisement at the time of the transaction according to a ranking order. In another implementation, a method includes identifying one or more first advertisements based on an association between the first advertisements and information descriptive of a transaction, ranking one or more second advertisements from among the identified first advertisements, and presenting the second advertisements at least in part according to the ranking.