METHODS AND APPARATUS TO MONITOR IN-STORE MEDIA AND CONSUMER TRAFFIC RELATED TO RETAIL ENVIRONMENTS

摘要

Methods and apparatus to monitor in-store media and consumer traffic related to retail environments are disclosed herein. In a disclosed example method to monitor a monitored establishment, a survey is presented to an auditor and a user-provided survey response is received indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor. Instructions are displayed to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations. The example method also involves receiving and storing each of the plurality of shopper counts.