Customized Advertising with Mhp Application

摘要

A multimedia home platform (MHP) application ( 131 ) is customized for selecting, for presentation or recording during a commercial break ( 224 ), a channel or substream of a channel whose viewer category most closely matches the particular user profile (S 320 ). The profile is built by logging channels visited, direct query and answer and by user voting on the commercial showing or just shown (S 540 ).