| 摘要 |
To suppress degradation of image quality caused by using an AC drive method so as to display a high-quality image. If a drive state of each of subpixels at a time when a gray-scale voltage higher than a counter voltage applied to a counter electrode is applied to a pixel electrode is defined as a positive drive state and if the drive state of each subpixel at a time when a gray-scale voltage lower than a counter voltage applied to the counter electrode is applied to the pixel electrode is defined as a negative drive state, an image line drive circuit changes the drive state of each subpixel from the positive drive state to the negative drive state or from the negative drive state to the positive drive state every two frames, as well as inverts a phase of the drive state of each subpixel every N (N>=4) frames. If a gray-scale voltage to be provided to each of image lines by an image line drive circuit in a frame A that is a first frame immediately after the phase inversion is defined as VA, and if a normal gray-scale voltage to be provided to each of the image lines by the image line drive circuit in a frame B that is a normal frame is defined as VB, |VA|<|VB| is satisfied at least with respect to a halftone.
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