| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution device, an advertisement distribution method and an advertisement distribution control program for distributing advertisements matched with past transmission content of an electronic mail receiver. <P>SOLUTION: This advertisement distribution device is provided with a term appearance detection means for detecting the existence of a predetermined term in a mail text transmitted in the past including this time by a user who has transmitted mail when transmitting mail or in the following proper timing; a score calculation means for calculating scores showing how often advertisements relevant to the term should be provided based on the detection result of the term; an advertisement matching means for matching advertisements to be provided to each user based on the calculated scores for determination; and an advertisement distribution means for, to the user who has issued a mail reception request, distributing the advertisements already determined about the user. <P>COPYRIGHT: (C)2009,JPO&INPIT |
