发明名称 |
AUDIENCE RESPONSE MEASUREMENT AND TRACKING SYSTEM |
摘要 |
<p>A system performs audience response measurement and tracking using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to measure and track audience response to the stimulus materials.</p> |
申请公布号 |
WO2008141340(A1) |
申请公布日期 |
2008.11.20 |
申请号 |
WO2008US63989 |
申请日期 |
2008.05.16 |
申请人 |
NEUROFOCUS, INC.;PRADEEP, ANANTHA;KNIGHT, ROBERT, T.;GURUMOORTHY, RAMACHANDRAN |
发明人 |
PRADEEP, ANANTHA;KNIGHT, ROBERT, T.;GURUMOORTHY, RAMACHANDRAN |
分类号 |
A61B13/00 |
主分类号 |
A61B13/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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