COMPETITIVE FULFILLMENT OF DISCRETE OPPORTUNITIES FOR AN IMPRESSION OF BROADBAND VIDEO COMMERCIALS VIA SELF-REGULATING AND SELF-ADAPTIVE DYNAMIC SPOT MARKETS

摘要

Systems, methods and business models for facilitating the syndication of broadband video commercials are provided. According to one embodiment, eligible broadband video commercials from an electronic marketplace are syndicated in real time via competitive fulfillment against an opportunity for an impression and its derived targeting vectors by self-regulating and self-adaptive dynamic spot markets.