PRODUCT ADVERTISING AND SUPPLY CHAIN INTEGRATION

摘要

A method, apparatus and system are provided that enable an advertising supply chain and product supply chain to inter-communicate and integrate media content advertising with product supply to optimize the effectiveness of out-of-home advertising and ensure the availability of advertised products. As a result, the effectiveness of retail media programs will be enhanced with processes and tools that coordinate and/or integrate the delivery to and presentation of product specific media and the delivery to and presentation of the products themselves on location.