System and method of processing online advertisement selections

摘要

A method of processing online advertisement selections includes detecting an electronic selection of an online advertisement, where the electronic selection is issued from a user computing device. The method also includes identifying an online site with which the user computing device is communicating at a time of the electronic selection of the online advertisement. The method also includes storing a fraudulent click indicator in association with an identifier of the user computing device, when the user computing device has not communicated with the online site a threshold number of times within a first pre-defined period preceding the electronic selection.