SYSTEM FOR CREATING DYNAMICALLY PERSONALIZED MEDIA

摘要

The multi-media object management system functions to manage the delivery of product placements in a Multi-Media Program. The multi-media object management system controls the creation of predetermined Multi-Media Object Locations and associated Object Management Data which are components of the Multi-Media Program. This enables advertisers to precisely control product placement on a customized basis to thereby dynamically modify the content of the Multi-Media Program on a centralized basis, a regional basis, or as it is delivered to the individual recipient. The multi-media object management system produces object-ready content for distribution on removable media or via a network.