| 摘要 |
A method of developing, inventorying and distributing content with particular applicability to the advertising industry with regard to how agencies may be compensated by advertisers for the development of this content. The method may include the steps of developing a plurality of concepts conceived by at least one creative team working for an agency and inventorying the plurality of concepts in a first computer system. Each one of the plurality of concepts may be saved as a computer file during the inventorying step. The method may further include testing the plurality of concepts to determine at least one winning concept conceived by a winning creative team and a plurality of unselected concepts, distributing the winning concept to an advertiser via electronic transmission to a second computer system, wherein the advertiser is permitted to use the winning concept for a period of time in return for consideration, and sharing rights in at least one unselected concept with the advertiser and the winning creative team. Also included may be a step of allocating a portion of the consideration to the winning creative team.
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