METHODS AND APPARATUS TO MONITOR IN-STORE MEDIA AND CONSUMER TRAFFIC RELATED TO RETAIL ENVIRONMENTS

摘要

Methods and apparatus to monitor in-store media and consumer traffic related to retail environments are disclosed herein. In a disclosed example method of generating shopper traffic data, in-person-based count data and sensor-based count data are obtained. The in- person-based count data is indicative of a first quantity of shoppers within a first zone of a monitored establishment is obtained. The sensor-based count data is indicative of a second quantity of shoppers within the first zone of the monitored establishment. The example method also involves determining a relationship value indicative of a relationship between the in-person-based count data, the sensor-based count data, and first sales data associated with the first zone of the monitored establishment.