METHOD OF PROVIDING A CONSUMER PROFILE RELATED TO RETAIL PURCHASES

摘要

A method for continuing the purchase experience of a personalized semi-custom toy in a follow-up on-line interface experience or in a physical retail experience. The method includes the steps of a consumer assembling a semi-custom toy configuration by selecting from among multiple major component styles and assembling the major component styles selected and selecting additional optional accessories to add to the major components resulting in a semi-custom toy configuration; the consumer inputting identifiers for the selected major component styles and accessories so that an over all toy identifier can be assigned, which is associated with and correlates to the resulting configuration; memorializing the information electronically into a consumer/toy-configuration profile stored in a database having electronic memory for future retrieval and manipulation.