| 摘要 |
A method and a system for the sale of products through the Internet by displaying advertising banners in a web page; the display system has: a server computer connected to the Internet; a memory space, stored in which is an advertising-banner template, a plurality of advertising messages, and for each advertising message at least one respective criterion of choice; a processing device of the server computer for determining, following upon a request for loading the web page by a remote client device connected to the Internet, at least one characteristic of the navigation context of the remote client device itself, a comparison device of the server computer for comparing the characteristic of the navigation context with the criteria of choice; a generation device of the server computer for generating dynamically an advertising banner using the advertising-banner template; and a communication device of the server computer for transferring the advertising banner to the remote client device.
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