A set of customizing operations for digital content is determined in accordance with network condition of a current network communication channel between a content server and one or more receiving devices, wherein the digital content is provided by the content server for transport to the receiving device and includes multiple frames of digital video data. The set of customizing operations specify multiple sequences or paths of customized video data in accordance with available video frame rates, and a customized video data sequence is selected from among the specified multiple sequences of customized video data in accordance with estimated received video quality and network condition for each receiving device.