| 摘要 |
There is provided an advertisement distribution system capable of equally selecting and distributing advertisements so as to achieve efficient promotion of sales activities while preventing loss of advertising opportunities due to a difference in attribute between users, decreases in impression of and interest in advertisements, and occurrence of a feeling of repulsion thereto. An advertisement transmitted from an advertisement distributor terminal 20 and advertisement distribution request information are mutually associated and stored in an advertisement distribution management device 10A. Further, user information transmitted from the user terminal 30A is added with identification information, and stored in the advertisement distribution management device 10A. Thereafter, the advertisement distribution management device 10A acquires user identification information in response to a Web site reading requirement transmitted from the user terminal 30A, and extracts all category information belonged to by advertisements the distribution of which are approved by the user with reference to a user information storing means. Moreover, one piece of category information is determined out of the category information. Furthermore, one advertisement is determined out of the advertisements that belong to the category information, and the advertisement is transmitted to the user terminal 30A.
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