发明名称 |
METHOD OF DETERMINING COST-PER-CLICK FOR KEYWORD ADVERTISEMENT |
摘要 |
Disclosed is a method of computing a cost-per-click for a keyword advertisement. The method comprises receiving a plurality of submissions of proposed keyword advertisements for an identical keyword. Each submission comprises an advertisement content and a willing cost-per-click. The advertisement content of each submission or historical data is analyzed so as to generate a first index for each submission. A mathematical operation using the willing cost-per-click and the first index is performed so as to generate a second index for each submission. The second indexes of the submissions are ordered so as to generate rankings of the submissions. A cost-per-click for each submission is computed. A first computed cost-per-click for a first submission having a first rank is computed using the second index of a second submission having a second rank that is immediately next to the first rank.
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申请公布号 |
US2008249842(A1) |
申请公布日期 |
2008.10.09 |
申请号 |
US20080062460 |
申请日期 |
2008.04.03 |
申请人 |
NHN CORPORATION |
发明人 |
LEE JOONGOO;SONG KI HO |
分类号 |
G06Q30/02;G06Q30/06;G06Q30/08;G06Q50/00;G09F19/00 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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