| 摘要 |
A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages to improve upsales of items. In one embodiment, an item selected by a customer is identified. At least one upsale item associated with the selected item is identified. An upsale item is an item that provides a same basic functionality as the selected item. A set of dynamic data associated with the customer is analyzed using data models to identify personalized marketing message criteria for the customer. The dynamic data associated with the customer is generated in real-time as the customer is shopping. A customized marketing message is generated using the personalized marketing message criteria. The customized marketing message includes a marketing message that prompts the customer to purchase the at least one upsale item instead of the selected item.
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