| 摘要 |
A method and system for making and optimizing offer selections targeted to particular recipients or groups improves selection quality by combining and aggregating quantitative and qualitative data to capture recipient needs and provider expectations and intentions. Offer descriptions are first received. Distribution variables for application to offer descriptions and recipients are then selected. Distributions are then assigned to offer descriptions, and distributions appropriate to the recipient are determined and assigned to the recipient. Distributions can incorporate demographic, psychographic and behavioral variables. Offer description distributions and recipient distributions are combined for each offer description, resulting in a ranking for each offer description. Offer descriptions are automatically selected based on the rankings, using, for example, simple ordering or roulette wheel selection. Offer descriptions are instantiated as offers, and finally offers are output to the recipient.
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