发明名称 GENERATING CUSTOMIZED MARKETING MESSAGES AT A CUSTOMER LEVEL USING CURRENT EVENTS DATA
摘要 A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages using current events data. In one embodiment, external marketing data is received from a set of sources to form the current events data. The current events data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.
申请公布号 US2008249836(A1) 申请公布日期 2008.10.09
申请号 US20070769409 申请日期 2007.06.27
申请人 ANGELL ROBERT LEE;KRAEMER JAMES R 发明人 ANGELL ROBERT LEE;KRAEMER JAMES R.
分类号 G06F17/30;G06Q30/00 主分类号 G06F17/30
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