FORECASTING TV IMPRESSIONS

摘要

A computer-implemented method for forecasting television impressions comprises receiving information relating to previous television (TV) impressions at a time slot on a TV channel, information relating to one or more programs shown at the time slot on the TV channel and predicting a future TV impression at the time slot on the TV channel. The future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.