METHOD AND SYSTEM FOR DELIVERING AND/OR DISPLAYING TARGETED CONTENT TO A MOBILE HANDHELD DEVICE

摘要

A method and system for delivering and displaying content on a mobile handheld device with voice telephony capability. Content is received from or on behalf of a content provider. For each individual one of a plurality of mobile handheld devices, content appropriate for each device is determined. The content determined to be appropriate for each mobile handheld device is delivered individually to that mobile handheld device. It is then determined whether the mobile handheld device is in an internal and/or external predetermined status, wherein the internal predetermined status is a function of the mobile handheld device unrelated to the content. If the mobile handheld device is in the internal and/or external predetermined status, the content is displayed as a foreground to a top-level user interface of the mobile handheld device.