发明名称 SYSTEMS AND METHODS FOR USING INCENTIVES TO INCREASE ADVERTISING EFFECTIVENESS
摘要 Systems and methods can include offering a user an incentive for viewing advertising content, delivering the advertising content to the user, monitoring the delivery of the advertising content to the user and awarding the user the offered incentive upon successful completion of delivery of the advertising content to the user. Systems and methods can further include maintaining a database of incentives awarded to the user for subsequent redemption by the user. Systems and methods can further include offering the user an opportunity to identify advertising content preferences, storing those advertising content preferences in a database and using the advertising content preferences to filter the advertising content identified to the user when the user is offered an incentive for viewing advertising content.
申请公布号 US2008244666(A1) 申请公布日期 2008.10.02
申请号 US20070694900 申请日期 2007.03.30
申请人 VERIZON LABORATORIES INC. 发明人 MOON HANNAH Y.;MORLEY D. BEAU
分类号 H04N7/173 主分类号 H04N7/173
代理机构 代理人
主权项
地址