| 摘要 |
Viral marketing may be used in the delivery of broadcast content over networks such as DVB-H networks. By tracking and monitoring viewer recommendations and viewer responses to recommendations, content providers may target viewers and/or peer groups for marketing various types of content. Content may include advertisements, television programs, service announcements and the like. Feedback from viewers may be received on a user device through a backward or upstream channel. The viewers may be provided with a recommendation interface. In one or more configurations, the interface may be integrated into an electronic programming guide. |
